The Value
The value of promotional products is in their ability to carry a message to a well-defined target audience.
Because the products are useful to and appreciated by the recipients, they are retained and used, repeating the imprint message many times . . .without additional cost to the advertiser.
If chosen wisely and used properly, Promotional Products can and will have a positive impact on your business and/or organization.
The Power
RESEARCH . . .The planned and targeted use of Promotional Products can . . . Increase Repeat Business Boost trade show traffic Encourage customer referrals Build employee retention Develop brand recognition Increase customer loyality and goodwill
RECALL . . . 71% of an audience consisting primarily of business people reported having received a promotional product in the last 12 months. Of this group, 33.7% had the item on their person. (Reach) 76.1% of respondents could recall the advertiser’s name on the product they had received in the past 12 months. In comparison, only 53.3% of the same group could recall the name of a single advertiser they had seen in a magazine or newspaper in the past week. (Recall) 52% of respondents did business with the advertiser after receiving the promotional product. 52.1% of participants reported their impression was more favorable after receiving the item. (Impress)
The Possibilities
PRODUCT CATEGORIES : Wearables Writing Instruments Calendars Drinkwear Bags Desk Accessories Office Supplies Awards Sporting Goods Magnets Housewares Computers Automotive Clocks & Watches Button/Badges/Ribbons Stickers & Decals Electronics Food
SUGGESTED USES : Business Gifts Trade Shows Brand Awareness Sales Incentives Traffic Builders Safety Awards Company Store Perfect Attendance Holiday Gifts New Employees Plant Tour Guests Open House Gifts Employee Anniversary Service Awards Not-For-Profit Programs New Product Introduction New Account Generation Dealer/Distributor Programs
PROMOTE WITH A PURPOSE!
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