PROMOTION PLANNING

4 STEPS TO AN EFFECTIVE CAMPAIGN

Step #1: Identify your goals and objectives

What do you want to accomplish?
What kind of response are you looking for?
What are my product options?
How much do I have to spend?

Step #2: Enlist the expertise of a qualified promotional consultant

Biz Mark promotional consultants:

• go beyond just selling products

• have vast product resources

• are up on the latest trends, technologies and processes

• offer experienced advice

• save you money

• are EXPERTS in the industry

Step #3: Work with your Consultant to plan your overall promotional campaign

An overall campaign should include and incorporate at least some of the following considerations: 

• Program/campaign theme

• Target audience

• Intended response

• Workable budget

• Realistic timeline (see promotional timeline at right)

• Method of Distribution

Step #4: Evaluate your campaign results

Did you meet your goals? 
What worked? What didn't? 
Did you accomplish anything you had not expected or planned on? 
How can you improve the next campaign?
What would you do differently next time?

ORDER PROCESS



An explanation of the steps
taken in order insure order accuracy and satisfaction

ART GUIDELINES



Not quite sure what kind of file is 
needed for your project? 

MARKETING CALENDAR 

A printable planner designed to get you to look ahead in planning your promotions